A good photography business would be one that shows a day to day increase in sale. Constant inflation of clients that doesn’t only consists of friends or family is a sign that your photography business is flourishing. But if you’ve been at it for a while and your client base isn’t increasing, maybe there are things to improve in your business tactics. Here are some tips to help you garner clients to use your photography services:
1. A good reputation.
Build up a good reputations by doing things such as being punctual, good services and establishing good communications with the client. Building a good reputation isn’t something easy and fast to do, it takes time and commitment. Keep up your good services with the client as well you can and don’t accept jobs that you feel is beyond your capabilities. For instance, think twice before taking an out-of-town job that has a tight deadline. It’s better to decline the job rather than accepting it and doing a bad job at it.
2. Build up your portfolio.
Construct a portfolio that showcases your best photo works. Promote your portfolio in online and print medias so people get a sense of what you can do and be familiar with your work. It’s highly recommended that you post your portfolio on a website, a fanpage, or if necessary, a booklet so people can see your work and progress anytime, anywhere. Always actively update your portfolio to showcase your progress and add to the collection, and always interact with potential clients by answering any questions or comments posted on your website.
3. Establish personal style.
A versatile photographer is great, but if you have your own personal style, you’ll be creating a brand that will differentiate you from the herd. Clients can easily identify your work just by looking at a sample of your photograph. For instance, if people hear the term “levitation photographer,” their first thought would be of the Japanese photographer, Natsumi Hayashi.
4. Stay up to date.
Clients love new submissions of your work. They like stay up to date of the different progress you’ve made on different photoshoots you’ve done posted online or offline. Besides that, your updates of any latest photography tools you own and upgraded into can build a client’s trust that you’re a professional that always strife to be better.
5. Make good first impressions.
In running a photography business, never underestimate the power of appearance. Sure, at the end of the day what clients will be satisfied with is the results of the photographs, but your appearance further builds their trust. A clean, tidy appearance will make you seem more professional in their eyes.
6. Build a strong network.
In business, make your competitors your partners. Start establishing friendships with fellow photographers because it’s not uncommon they’d throw some excess clients your way once you have their trust.