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Whether you are a professional or an amateur photographer, the opportunity to be out in nature and do something you love is a pleasure. The great outdoors is the ultimate in photographic subject matter. So go outside and train your viewfinder upon nature’s bounty, or at least try to put some distance between yourself and […]

Yet again, the fever of selfie has taken another victim. Just like the previous article on Jared Michael who got kicked by a train driver when he posed for a selfie near a train, this time, the bad luck is on the side of a Mexico city guy. We do not know what exactly inside […]

A sweet spot is a condition where the camera lens produces its sharpest images. There are three factors that are needed to be understood to obtain sharp images: 1. Aperture that results in sharp images. 2. Focal length (in zoom). 3. Focused areas within the frame.

Measuring the intensity of a flash so that it optimally illuminates its object isn’t a hard task. By using the GN formula (at ISO 100) = distance x aperture, we’ll be able to calculate the distance or aperture that’s optimal for certain conditions when photographing. But of course that formula won’t be valid when we’re […]

In photography, the golden hour (sometimes known as magic hour, especially in cinematography) is the first and last hour of sunlight during the day, when a specific photographic effect is achieved due to the quality of the light.The sunlight during those hours creates soft warm hues, as oppose to the overtly bright tones you’d find […]

In photography and image processing, color balance is the global adjustment of the intensities of the colors (typically red, green, and blue primary colors). An important goal of this adjustment is to render specific colors – particularly neutral colors – correctly; hence, the general method is sometimes called gray balance, neutral balance, or white balance. […]

Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]