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There are currently only four manufacturers producing APS-C format digital SLRs. In order of their respective market shares they are Canon, Nikon, Sony and Pentax. While Pentax seems content to plod along with its two percent share of the market and its small but excellent range of entry-level and semi-pro models, the other three brands […]

Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]

Digital photography continues to escalate in popularity in line with the changing times. There is now a new model of cameras, accessories coming out in the market every single month. So why is the development so rapid? One of the answers would be the fact that digital photography is simple. If you purchase a digital […]

In life, there are so many basic and simple things that we do not know well because we think of those things too simple to learn. As the result, we got carried away and consider them as mere and unworthy stuff. One of the most basic things that should be done well in photography is […]

There come times when we are asked to photograph friends and passersby, and they may have a distinct “unflattering” features about them (this may be in the form of a flat nose, chubby cheeks, oversized ears, and so on). We may be doing them a favor and may even make their day if we shoot […]

Photos of sunrise and sunsets are two photos with distinctly different features. But did you know that the two are different only because of the different light ambiance? Take a look at the two above photos. The one at the top has a yellowish hue, creating a warm sense of dusk. The bottom photo, on […]

Children can be captured on camera successfully in many different circumstances and locations. When photographing children you’ve got to keep it moving, make it fun and yield to their character. For most children, getting their photograph taken is fun and they will perform for the photographer. This in turn brings their personality to life on […]