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Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]

The golden age of analogue cameras has diminished to make way for a newer more high-tech age of the DSLRs. This however, does not mean that analogues have been pushed into a corner. There’s still a minor breed of young photographers still investing their interest in these most vintage mode of photography. These enthusiasts, however, […]

Even though autofocus is a default feature in digital cameras, there are still times when you feel like it’s quite a challenge to get the accurate focus point or your lens takes quite a while to lock onto a focus point. Don’t worry just yet, this is quite the normal and not always due to […]

“The marvels of daily life are exciting; no movie director can arrange the unexpected that you find in the street.” —Robert Doisneau, French photographer, (1912-1994) Robert Doisneau was a French photographer born on April 14, 1912 in Gentilly, Val-de-Marne. He was a photojournalistic photographer; focusing most of his life’s work recording the eccentricities of daily […]

When I first started to pursue photography as a hobby up to the point where I finally can call myself a professional, I’ve come across many myths or misconceptions in the field of photography that can inhibit or affect the progress of beginner photographers.

Many photographers prefer to buy a camera or lens in brand new condition. This is a common, because we’ll be getting the latest model, the best condition of equipment, and the satisfaction of getting a warrantied product. If the available budget is sufficient, then buying a camera or lens in new condition may be the […]

Outdoor shooting technique is a little bit different from the indoor one. Even though there is abundance amount of light that gets in, we do not always get good photos from there, especially when the object of your photo is a human or a portrait of someone. One of the major reasons is because when […]