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The use of control or button +/- on our DSLR camera is the simplest way to make an image look lighter or darker. This feature is in almost all cameras, be it digital or analog, amateur or professional cameras. What is the simple definition of exposure compensation?

Who doesn’t know instagram these days? This photo-processing app is installed in almost every smart phone all over the world. The way it works is simple. This app adds various filters (most of which are vintage-inspired) on photos taken with the phone’s camera, then it uploads it onto its built-in social website. It’s for certain […]

In the year 1939, Goro Yoshida and his brother Saburo Uchida developed a Precision Optical Instrument Laboratory in Japan. 4 years later, they created their first camera, naming it “Kwanon.” It was named after the Buddha Bodhisattva Guan Yin that’s better known in Japan as Kannon. The logo incorporates the Kwanon image with 1000 arms […]

Yet again, the fever of selfie has taken another victim. Just like the previous article on Jared Michael who got kicked by a train driver when he posed for a selfie near a train, this time, the bad luck is on the side of a Mexico city guy. We do not know what exactly inside […]

Many professional photographers always advice amateurs that “to become a successful photographer, you need to be very very patient.” Yup, in additional to skill and sufficient knowledge of your camera, patience is a very important factor in producing extraordinary photographs. Many amateur photographers fail in creating those quality photos because they lack patience in waiting […]

An age-old question that may make the beginner photographers wonder: “Which should come first, buying a wide-aperture lens or buying a flash for photographing in low lighting?” On one hand, a fast wide-aperture lens may be more important because it can be more often used when photographing in low-lit indoors or to achieve good bokeh […]

Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]