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In the year 1939, Goro Yoshida and his brother Saburo Uchida developed a Precision Optical Instrument Laboratory in Japan. 4 years later, they created their first camera, naming it “Kwanon.” It was named after the Buddha Bodhisattva Guan Yin that’s better known in Japan as Kannon. The logo incorporates the Kwanon image with 1000 arms […]

As a photographer, have you ever counted the total frames you’ve shot in the course of a week? Does range from 500, 1000, to even 2000 photos a week? Now can you imagine the amount of photos you’ll produce in a year? Clearly, abundant. With so many photographs in your case, it’s probably quite a […]

For a photographer, memory card is a precious asset. It will be so fatal if your memory card is error or damaged in the middle of shooting sessions. In order to prevent such thing, there are some tips and tricks to make your card camera always in good condition.

As a photographer, it is sometimes tricky to direct rookie models the way we want to behave and how they should convey their expressions in a certain photo shoot session. Whereas on the contrary, professional models need little directions from the photographer, a description of the theme is all they need to be able to […]

At times, you may find that your friends’ collection of travelling photos look strikingly similar to ones on postcards which can be easily brought in airports when they come back home. This is a common thing since while holidaying; they usually try to take images or photos of iconic places where they actually go. What […]

Photography and social media are two inseparable elements that always go hand in hand. Most of photographers especially beginners will always post their works on Facebook, twitter, instagram and etc. to show them off to people. They expect to get good comments and some feedbacks as well as praises. But there are some of their […]

Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]