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Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]

Plenty of us are curious about Google’s hot new gadget that is the Google Glass and what features it beholds. Yes, the Google Glass is not specialized as a photography or camcorder gadget, but it can be deemed an innovation in the world of photography. What’s interesting, this gadget has a camera embedded in the […]

Long before it got featured in a magazine in 1995; SELFIE STICK already existed since 1980.The founder is a Japanese man called Hiroshi Ueda. He was inspired to create this tool after he felt that he could not always rely on others to take the photos of himself during his trips to tourism spots. The […]

Shooting children can be a challenge somehow. They tend to get very difficult to manage and control and they usually feel scared and ashamed when they meet new people or strangers like photographer. The key success of taking good shots of children is to let them act spontaneously. When we instruct them to act out […]

When photographing a model or a product and you feel like there are certain parts of the object that doesn’t seem to be well-lit by the main sources of light, you can use a reflector to (obviously) reflect light to fill in any shadowy areas. There are two general types of reflectors: – Natural reflectors. […]

Do you own an SLR or DLSR camera? Try and pay attention to the top part of the camera. Find the Greek letter Phi a circle divided in half by a long line mark that’s usually placed not far from the view finder. Maybe this feature is familiar to those who’ve been into photography for […]

Hilarious “Nikon Girl” Video Parody from Photographer Joey L.Famous photographer Joey L has created a very cute video called “Nikon Girl” and if you’ve got a couple of minutes, it’ll put a smile on your face.