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Every photographer is unique. Whatever your ideas, experience or creative vision, there is a NIKKOR lens to draw out your potential. Each product in the lineup represents the pride and craftsmanship that only an optical manufacturer can understand, delivering a level of clarity and reliability that every passionate photographer can appreciate. How will you see […]

All digital cameras, may it be a DSLR or prosumer digital cameras, there is a dial button to camera’s modes. The dial most often encountered is that for the PSAM and Auto Full Auto Modes. But what are the different between the P and the Auto Mode? They’re very similar in that they can be […]

Unsure in choosing the right photographic equipment like the camera, lens, and so forth? You’re not alone. There are so many choices in the market today, it’s confusing just trying to buy a camera alone. Choosing a brand of camera is not enough, because there are many models to choose from each brand. For example, […]

Great images start with great Lenses and, in many ways, an SLR is defined by the quality, breadth and scope of its associated system of Lenses. For many, Canon EF/EF-S Lenses alone are reason enough to choose the EOS System. A unique blend of the world’s most advanced optical, microelectronic, and precision manufacturing technologies, the […]

Question: “What is considered a good photograph?” or “How can I make a good photograph?” Photography is essentially a form of media for communication and self-expression. Photography has much in common with writing. In writing, we choose words and construct them to form sentences. In photography, we use visual elements (line, shape, patter, color, light, […]

Measuring the intensity of a flash so that it optimally illuminates its object isn’t a hard task. By using the GN formula (at ISO 100) = distance x aperture, we’ll be able to calculate the distance or aperture that’s optimal for certain conditions when photographing. But of course that formula won’t be valid when we’re […]

Street photography is not a common genre. Not all people are willing (and brave) to plunge into this type of photography deeply. But for some people who love it, street photography is highly worthy for them because most moments captured by the camera happens only once so they are unique. Eric Kim, an international street […]